Quarter starts
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### Match The Score to the business

Pick the funnel + traffic strategy to load the right numbers, then tailor. 8 is the target, 16 the ceiling.
Metric
Section
Type
Direction
Numerator
Denominator
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Green ≥100% of weekly target → Scale Orange 50–99% → Optimise Red <50% → Innovate Cost metrics inverted · ⬛ black = >200% blowout