http://www.youtube.com/watch?v=YRk5QaFuZMA
I guess this is the best section for this, if not it can be moved and I won't worry about it.
It's an interactive Youtube ad campaign. It easily ranks up there as one of the strangest advertising methods I've ever seen. If the info hadn't told me I wouldn't have had any idea what it was actually advertising and I still have no idea how this actually fits in with the product (some Australian health insurance if you're wondering).
But on to the good stuff. You play the hero who's sent to rescue the beautiful Sally from some evil guy with a bad fake Russian accent and bad acting skills holding her captive. At 3 different certain points you're given 3 options to choose from. Choosing the right ones gets you to Sally to free her (new videos will load when you make your decision).
If you want the fast track to get to Sally, ignore the first options each of the first 2 times. The third choice simply is whether you "get the girl" or not. I'll leave that one up to you, as by that point you've already freed her anyway.
The whole thing's a little bizarre, but my very first fantasy revolving around TUGs was me beating the bad guys and freeing the damsel in distress, so I enjoyed it quite a bit. I thought others might.